Jad Finck, Chief Commercial Officer
With more than 20 years in climate tech, renewable materials and consumer innovation – from scaling bio-based materials to building sustainable consumer brands such as Allbirds – Jad has dedicated his career to reducing the world’s dependence on fossil fuels. Today, he brings that mission to Syre as the company’s Chief Commercial Officer, playing a key role in shaping partnerships like the recently announced multi-year collaboration with Nike. His message to the industry is simple: no more excuses. Circularity is ready, and the brands that move first will shape the future.
You played a key role in building the partnership with Nike. How did the collaboration with Nike first come about, and what are the key factors that made it a good match?
“Both Nike and Syre share a vision for transforming the textile industry through scalable, sustainable solutions. Our initial discussions of this partnership began well before Syre was officially launched. From the outset, Nike showed a deep commitment to understanding not just our technology, but our entire business model. They evaluated the technology itself, the products we could deliver, our approach to life cycle analysis, and our long-term feedstock strategy. Nike also took a close look at our investor syndicate, recognizing the importance of strong backing and shared values in driving innovation at scale.”
What makes Syre’s proposition stand out compared to other circular alternatives on the market?
“Syre is not just a technology – we are a solution-focused business. We designed the company around what customers actually need: scale, efficiency, quality, and the massive funding needed to execute. Customers want a trustworthy, high quality, sustainable supplier with a compelling commercial offer in the most strategic locations. That's exactly what we're building.”
What do these types of commitments mean for Syre’s ambition to grow and scale?
“To enable true scale, we need to build new factories, and factories depend on long-term commitments from big buyers. This type of agreement is an advanced market commitment. It’s the kind of signal that unlocks financing for the large plants the industry knows it needs to build.”
How do you see partnerships like the one with Nike shaping the broader shift towards circularity in the fashion industry?
“When a global brand and cultural leader like Nike takes a step like this, others follow. Consumers don’t buy “sustainable products” – the buy products they believe are great. To accelerate the great textile shift, we need circular materials that can be infinitely regenerated – and deliver the quality designers need to make great products people love. And this is what Syre does. We provide brands like Nike with high-quality circular materials.”
Featured in the header photo: Paul Hastings, CFO, Jad Finck, CCO and Dennis Nobelius, CEO