William Bridges has understood that there is an effective way to keep the disruptive effects of
organizational change to a minimum: the Management of Organizational Transition. But
before organizational and individual transitions can be managed a solid change plan has to
be in place. What is the difference between change and transition
? Consider the case of a married couple working for the same employer in their
hometown. The company announces it has to close the office and move its operations
to another part of the country. The couple have the "choice" between a generous
separation package or taking a job with the same company in its new location. They like
working for the company. After much heartsearching, and some emotional outbursts
from their teenage children who do not want to lose their friends, they decide to move to
the new location. The change happens quickly. The removal men come early
one morning and everything is packed and moved. They find themselves in
a strange city, with new job titles, with new colleagues, living in a rented apartment until they can buy
one of their own, with their children in a new school. The change has
taken place according to schedule.
From the
outside, everybody can see that the
change has taken place : the couple have moved. But nobody can see the
emotions, the internal transition, the endings that are taking place, the
relationships that have been lost. Why did it feel like their own funeral when they said goodbye
to their parents and their friends? Now, they feel that they will never be able to
get acquainted in this new town where everybody seems so stand-offish compared to back
home. The kids brood and complain about their new school. The parents are
afraid they haven't received the right training for their new jobs. Each member of
the the whole family begins to cross his or her personal wilderness, they don't understand
and they don't have a vocabulary to describe what is happening to them. They wonder
if they did the right thing, there is a lot of fingerpointing, of suppressed anger which
suddenly flares. They want to quit the company and the school and move back to their
hometown where life seemed so easy. In fact, for the first few months they spend
many weekends going back, but with each visit back they feel more out of the
loop.
That is when they start to say they made the biggest mistakes of their lives, they have
lost everything. And then, little by little they see their children making
friends,
they begin to find their way to stores where they find the same sort of service they used
to get at home, the new house begins to feel familiar, the new colleagues at work begin to
appear genuinely friendly, their weekends begin to fill and they just can't seem to find
time to go back to the old town. The couple and their children begin to feel that
maybe things will work out, that just around the corner is a new, worthwhile
beginning. It has taken them many, many months to go through the natural stages
associated with transition. Transitions, even successful transitions, do
not take place according to schedule. They can be said to be successful
when they have finally made sense.
How
to implement effective change thanks to the ideas behind "Leading and Managing
Organizational Transition" can be delivered to leaders and
managers
in a number of ways. These ways fall into three basic categories:
-
facilitating
-
training
-
consulting.
All methods of
delivery will be
tailored by Syre Consulting to the objectives of your organization and will
be up of materials and resources
developed by William Bridges & Associates. People being coached or participants at
training seminars will develop Transition Management Plans they can begin to
implement immediately after the course.
Leading Organizational
Transition Seminars
 The transition described above was successful, but it would probably
have taken less time and been less painful if the couple had been coached up-front, if
they had been told what to expect and been suggested successful strategies for handling
the process. Similar changes, as many international companies know, have meant
expensive repatriation of families who did not make it through the transition, who refused
the emotional endings or who could not stand the anguish of the wilderness before the new
beginning. Even changes which seem very positive to the external observer, such as
promotions or new responsibilities, can provoke painful transitions. William
Bridges's methods provide a framework and a vocabulary which allow companies and their
employees to handle transition more efficiently than if people are just left to discover
the whole, painful process and the solutions for themselves. The purpose of
the training and coaching programs shown in the following pages is to show (1) how to to
make sure that the foundations for change are effectively communicated and
(2)
that transition plans and programmes minimize the effects of
non-stop change on people and organizations. The time saved by managing transition
successfully translates into cost savings which drop straight to the bottom line.
Yes, as Bridges writes "This is a time
full of changes in strategy, technology, product mix, and culture. With many of them come
reorganization and redeployment. As in the past, all too many of these changes will be
planned with little concern for how they will affect people or for what people will have
to do to make them work. It will simply be assumed that if the changes are necessary,
people will adjust to them. But experience suggests that the psychological process
initiated by change is more like distress and disruption than adjustment."
"Therefore
most changes take longer and cost more to implement than anyone foresaw. But that is not
the worst problem: many of the changes that are meant to strengthen the organization will
actually weaken it, for they will leave its people resentful, demoralized and confused at
a time when commitment and creativity are essential."
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